Blue Origin New Glenn rocket explodes on launchpad (VIDEO)

The incident occurred during a static fire test at Cape Canaveral

Blue Origin’s New Glenn rocket exploded during a preflight static fire test on a launchpad at Cape Canaveral, Florida, on Thursday.

Jeff Bezos’ company said that “an anomaly” had occurred and that all personnel were safe.

Footage from a live stream shows the rocket erupting into a massive fireball.