VivaTech 2026: Can AI become the next beauty adviser? L’Oréal thinks so

As consumers increasingly turn to AI assistants for advice and recommendations, companies are rethinking how they reach and engage customers. Speaking to France 24 at VivaTech in Paris, L’Oréal Chief Digital and Marketing Officer Asmita Dubey explains how the beauty leader is deploying artificial intelligence across marketing, product discovery and personalised consumer experiences.